Last updated: 8 September 2026

Privacy

This notice explains what The Swipe Signal collects, why, and what you can do about it. It is written to be read rather than to be defensible.

What we collect

If you subscribe to the newsletter we store the email address you give us, the page you submitted it from, the IP address the request came from, your browser user-agent string, and the timestamp. That is the whole record.

If you choose to join the reply-rate panel we additionally store the anonymised messaging statistics you explicitly share. Panel participation is separate from the newsletter, always opt-in, and never inferred.

Why we collect it

The email address is used to send the weekly issue and nothing else. The IP address and user-agent are kept for a short window to detect and block automated signup abuse. Panel statistics exist only to compute the aggregates we publish; we never publish anything traceable to a person.

What we do not do

We do not sell or rent your personal data. We do not share it with advertising networks or with the dating companies we cover. We do not run third-party analytics or advertising trackers on this site, and there are no cookies set by this page beyond what is strictly needed to serve it.

How long we keep it

Subscriber records are kept until you unsubscribe. Abuse-prevention data (IP and user-agent) is discarded after ninety days. Panel data is kept in anonymised form for as long as the published aggregates need it.

California residents

If you are a California resident you may request the categories and specific pieces of personal information we hold about you, request deletion, and request correction. We do not sell or share personal information as those terms are defined by the CCPA, and we have not done so in the preceding twelve months. We will not discriminate against you for exercising any of these rights.

Your rights

You can ask us for a copy of what we hold, ask us to correct it, or ask us to delete it. Unsubscribing deletes your subscriber record outright rather than flagging it. Write to info@theswipesignal.com and we will act within thirty days.

If you are in the UK or EEA you also have the right to complain to your local supervisory authority.

Processors

We use one processor. Hetzner Online GmbH hosts this site and stores the subscriber records, acts on our instructions only, under written data-processing terms, and may not use your address for anything else. No issue has been sent yet and no email-sending service currently holds your address; when we begin sending, the service we use will be named in this paragraph before the first issue goes out. Because our host operates data centres outside the United States, your address may be processed abroad; the safeguard is the standard contractual clauses in that agreement. A current list of processors is available on request at info@theswipesignal.com.

Contact

The data controller is C. Kerger, an individual trading as The Swipe Signal, of 1691 Oakdale Ave, San Francisco, CA 94124, United States. There is no company behind this publication and no outside shareholder. Questions go to info@theswipesignal.com, or (415) 647-8134.

Questions: info@theswipesignal.com